With the internet now such a key tool in the world of marketing, it is the younger generation who are increasingly proving their value in today’s business world. The relatively small amount that some businesses can now get away with spending on traditional marketing, is allowing them to expand at an astonishing pace. But getting advice from professionals from a variety of sectors is still crucial to the success of many young entrepreneurs.
One of the first ports of call for any budding Alan Sugars or Richard Branson’s, is comprehensive level of insurance cover. Speaking to companies like Hiscox – public liability insurer can make all the difference for rapidly emerging companies and help avoid any potential pitfalls!
Efficient use of information
Where young entrepreneurs are cashing in, despite having relatively low outgoings and few members of staff, is on maintaining connectivity between employees. Ensuring that all company information is available to all employees regardless of their location is the key to maximising the efficiency of a business in today’s digital world. Through using a combination of advanced cloud servers and a prodigal grasp of the workings of all the major social networking sites, there is a new generation of businesses able to see a relatively colossal output from simple low cost methods.
By making information so easily accessible, these companies are vastly reducing wastage of both time and resources. This revolution in the way that employees work with one another and with information is potentially a global phenomenon. It does not rely purely on the knowledge and skills of a company’s employees but, rather more importantly, on their initiative to exploit existing resources and getting the most out of them for their business.
Utilising existing tools
There are now very few businesses that do not have active accounts with many of the major social networking sites. What is important to recognise, however, is the way in which different companies make use of these tools. Establishing an online presence is the first step in an important journey to reaching the consumer, but a mere presence alone is not enough. Just as the quality of your services or products is going to have a direct impact on the reputation of your business, the quality of your web presence and the way in which you interact with customers using social media websites will do the same.
An unused account does little to promote a positive and pro-active image of your company: activity on social media tells the consumer a lot about their staff and approach to business. It is, therefore, an important platform for you to develop a positive company image.
It can be particularly helpful for businesses to familiarise themselves fully with the way in which specific social media sites work. Not all social networking sites are alike and it is a good idea to seek advice if you are unfamiliar with certain processes. It is also common for businesses to conduct research based on the activity of competitor companies, which can give companies a chance to learn what types of interaction their customers are looking for.
The methods that businesses which are primarily succeeding online are using are surprisingly simple. They are based upon a superior knowledge of marketing methods which can be employed when communicating with customers via social media. Sites like Twitter, for example, see a lot of activity and smart businesses will make the effort to include something in their posts to make their message stand out. The most successful businesses on Twitter use the service to advertise exclusive deals, using codes and the ‘Retweeting’ facility.
The use of social media allows businesses to reach a vast number of people for free. While this has already been utilised by many successful businesses the world over, there remains plenty of space for new companies to log on and make an impact. It is essential for businesses to post responsibly on social media sites, due to the scale of the audience to whom they are speaking. If you are unsure of where your business stands when posting on social media sites, consider speaking to professionals on the matter.
Communication is vital to any business today and this must be recognised by any company wishing to succeed in their respective industry.
Note from Forest: Thanks to Hiscox for this great guest post. I think any of us that have been doing this a while can attest to the importance of communication and social media and brand presence can be built up solely with an interactive Facebook page or a well pushed blog. Many people are making big waves in a short amount of time by making the right networking and social media moves.
If you would like to Guest post about your small or new business just drop me an email at Forest [at] FrugalZeitgeist.com.
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